What exactly is website traffic? Website traffic is simply the total number of visitors (customers) to a site during a given time frame. The ultimate goal is to gain a high volume of traffic to a website, yet be capable of providing a good user experience for those visitors. Therefore, it’s not just how many hits your site actually gets, but also the experience that your customers have while visiting your site.
One way to increase traffic to your website is to use your expertise as a marketer to talk to your audience and get them excited about you, your product or service, and what you’re all about. This process is known as the customer journey. Basically, your audience becomes excited about you and what you have to offer when they realize that you are speaking to an expert in the field. You become the trusted authority over your particular niche and your reputation becomes established as well as your value as an expert. Once customers trust you, it will be easier to drive traffic to your website because they will feel secure that their information will be handled in a responsible and trustworthy manner by someone who is in the know.
Another way to increase website traffic to a website is to incorporate video marketing into your overall internet marketing strategy. One of the easiest ways to drive a large volume of targeted traffic back to your site is to include video content into your overall message. Video marketing is also a great way to increase brand awareness. In the past, the video was viewed on web pages with a short description and few links leading back to the video. However, now, video content is often distributed throughout the internet with no additional links leading back to the marketer’s website.
Video marketing is very effective at increasing website traffic as long as it is distributed in a manner that leads viewers to a landing page. Landing pages are where visitors “stick around” or read more information about a particular topic. Many businesses have used videos to provide an explanation of an important aspect of their business, create a mock interview with interviewers from companies they are selling to increase interest in their company, and conduct training sessions that help visitors understand their products and services better. Using videos to provide these types of landing pages is effective at increasing traffic to a site because viewers will typically spend a longer period of time on a page than they would if they were viewing a page with less information.
The most effective way to increase website traffic is through SEO or search engine optimization. Search Engine Optimization is a term that encompasses many different techniques that increase a site’s search engine ranking. SEO can include the use of keywords in titles, URLs, meta tags, internal linking structures, content, and tags, all of which are interconnected to increase ranking. Another great way to increase website traffic is through writing and submitting articles to article directories. While articles do not contribute directly to traffic, articles are a great way to spread information about your business and a good way to establish yourself as an expert in your field.
Digital marketing also contributes directly to traffic. Digital marketing can include things like email marketing, pay-per-click advertising, display advertising, web banners, mobile marketing, and social media marketing. Digital marketing can be a difficult challenge especially for small businesses that lack a large advertising budget. However, digital marketing is still considered by many to be the backbone of an effective website for increasing traffic and profits.
Online advertisements are a great way to increase traffic to a website, but if you want to see results you must be willing to put in the effort to drive traffic to your website and be consistent with your advertisements. Consistency refers to having a consistent advertisement that focuses on your audience and delivers on your promise to them. For instance, if you are using television ads to increase your brand, your audience is unlikely to change overnight. However, if you advertise your digital brand online consistently, over time your audience will begin to shift and grow.
If you want to reach a larger audience and drive more organic search results, the search engine optimization secrets that work the best are the ones that focus on your audience and deliver on your promises. For instance, if you promise to increase website traffic for five dollars per day you should be willing to spend that money if you know you can deliver. If you are unsure, don’t waste your money.